flydubai unveils next-generation hybrid cloud system for faster travel services
40% faster transactions transform passenger experience
DUBAI – flydubai, the Dubai-based carrier, has taken a significant step in its digital transformation journey with the launch of its Modern Airline Retailing (MAR) Platform.
The rollout of a state-of-the-art co-located data centre now underpins the platform, marking one of the airline’s most significant technology upgrades to date.
The MAR platform manages essential operations including bookings, ticketing, and check-in. Rebuilt on a hybrid cloud foundation, the system aligns with global airline retailing standards, enabling flydubai to operate more efficiently and respond swiftly to passenger needs.
Faster operations
The platform delivers a 40 percent improvement in transaction performance and processes data 45% faster than previous systems. These enhancements ensure smoother operations and more seamless experiences for travellers across the airline’s network.
Mohammed Hareb AlMheiri, Chief Procurement & Technology Officer at flydubai, said: “This milestone marks an important step in our digital transformation journey. It’s about building agility, scalability and intelligence into the heart of our operations; empowering us to deliver business outcomes faster, create richer customer experiences and accelerate our journey toward digital retailing.”
Stronger infrastructure
Built on a hybrid cloud and hosted in a cutting-edge data centre, the platform provides greater reliability, improved security, and enhanced visibility across all operations.
The modernised infrastructure sets the stage for faster innovation and the integration of emerging technologies.